Clean beauty is a hot trend in the beauty industry right now
You might have seen words such as organic or paraben free on your beauty product packaging. But what exactly does the term mean? Well clean beauty is a bit of an umbrella term and it can mean a huge number of things, ranging from products that have no toxic chemicals, organic ingredients, to vegan friendly or it could even include packaging that is not harmful to the environment. Is this just another fad by the industry or is this trend worth paying attention to for improved and clear skin? There is evidence that what we put on our skin can have an internal effect so there is science to back up the clean beauty industry.
The benefits of using clean beauty products can include less skin irritation, which is great if you have sensitive skin. Personally I find products that contain artificial fragrances are a nightmare for my skin, immediately my skin begins to itch and becomes irritated, so those fragranced creams I receive at Christmas time are never used. Natural ingredients help to enhance your skin on a deeper level in comparison to more toxic products which on the surface might feel luxurious but in reality is full of harmful junk. Another plus to using more clean products is you are helping to benefit the environment by reducing your carbon footprint and protecting the earth.
If you are becoming more concerned about what ingredients are in your skincare products and you are interested in using more clean products then the first question should be how ‘clean’ you want to go? This all depends on what is important to you. Are you more concerned about your carbon footprint, animals or your own health? Or do all of these issues concern you? Once you have decided how clean you want to go then you will be able to decide what products are best for you.
I have discovered that not all brands are equally as clean, some brands contain minimal natural ingredients and still brand themselves as a clean product. Others beauty brands contain a mixture of natural ingredients and preservatives to increase the life of the product, whilst others are completely clean. I have been using Lush’s Whipstick for the last four months. This lip balm is a game changer, it is long lasting and does not dry out my lips. My lips are always soft and smooth. Most importantly it contains all natural ingredients.
A new company I have recently discovered is Primal beauty, available on Amazon. The Pure Shea and Cocoa butter is 100% natural and it does wonders for my skin, keeping it moisturised all day long and it smells good enough to eat. Ren is another skincare brand I have started to use and I am loving the Evercalm Gentle Cleansing Gel to remove the dirt and grime from my face whilst simultaneously retaining moisture.
When making the switch to clean beauty be aware that just because it says natural on the shiny sleek packaging doesn’t mean that the ingredients are natural. You need to read the ingredients list to see what it actually contains. Does the product contain one natural product and the rest is just a whole bunch of chemicals. There are apps available were you can scan your beauty product and it tells you how ‘clean’ or ‘dirty’ the product is. I have tried a few such as the Think Dirty app. Most apps are easy to use by just scanning the barcode but they can be limiting, as a lot of the time the database does not recognise the product so it is best to become familiar with product labelling. Names such as Butyrospermum Parkii pops up a lot in clean products, otherwise known as shea butter. You will also start to recognise all of those nasty ingredients such as silicones, mineral oils and petrolatum. Also be aware when a product states fragrance in the ingredients list, as this is just a disguise for added chemicals, unless it states natural or organic fragrances.
I have discover that old favourites I have been using for years contain loads of synthetic chemicals and irritants that have no benefit for my skin. So I am slowly making the switch to clean skincare. Large beauty companies are now recognising the clean beauty trend and are starting to market more natural products on the high street but I still buy most of my natural and clean skincare online as there is a bigger variety to choose from. The next step for me is looking at make-up products, I have not switched to clean make up yet, and I am slowly taking my time to do this as it can be overwhelming revamping your whole beauty routine. Even if you just have one clean beauty product that is amazing, you are doing better for your skin and the environment.
Let me introduce myself, i'm Caron a London based blogger.